Surfers are 3 times more likely to develop skin cancer, one of the leading types of cancer for Australians.
'Gloom' Surf Wax acts as an indicator for surfers to know when to reapply their sunscreen. Using new insoluble photochromic powder and SPF.
Art direction - Cale Berry
Copywriting - Will Fox & Kiera Hastings
Strategy - Kiera Hastings & Belle Nowak